Ecommerce email marketing benchmarks
As you might already know email marketing is one of the most important parts of your online business. Why? On average email marketing for online stores should generate at least 30% of the revenue. In this post I will explain you how the numbers work. Read the full post …
Four Types Of Email Marketing Automation You Need To Have In Your Ecommerce Business
What did come first – chicken or the egg? The same question I ask my clients, when it comes to their online stores. And sometimes, they ask me before I ask them. Should we build the email marketing automation first or start driving the traffic? Read the full post …
How You Can Leverage 404 Page To Get More Email Subscribers
One of my clients asked me to add an opt-in form on their 404 page. It was a weird request. Why do you need an opt-in page on 404 page? Also, he asked me to create an automation (email sequence) to follow up with those customers. Until later, I did not realize how powerful and […]
Abandonment Cart Direct Mail Marketing Strategy
Imagine that one of your online store visitors started the checkout process and left his(her) cart before purchasing. Let’s say, that your average order in store is $50, and this person left the cart with the total value of $250. What will you do? Read more …