Four Types Of Email Marketing Automation You Need To Have In Your Ecommerce Business

What did come first – chicken or the egg? The same question I ask my clients, when it comes to their online stores. And sometimes, they ask me before I ask them. Should we build the email marketing automation first or start driving the traffic? Read the full post …

How You Can Leverage 404 Page To Get More Email Subscribers

One of my clients asked me to add an opt-in form on their 404 page. It was a weird request. Why do you need an opt-in page on 404 page? Also, he asked me to create an automation (email sequence) to follow up with those customers. Until later, I did not realize how powerful and […]