How You Can Leverage 404 Page To Get More Email Subscribers

One of my clients asked me to add an opt-in form on their 404 page.

It was a weird request. Why do you need an opt-in page on 404 page?

Also, he asked me to create an automation (email sequence) to follow up with those customers.

Until later, I did not realize how powerful and smart the idea was.

Let’s start from the basics.

What Is 404 Page?

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