Andriy’s Blog

Ecommerce email marketing benchmarks

Ecommerce email marketing benchmarks

As you might already know email marketing is one of the most important parts of your online business. Why? On average email marketing for online stores should generate at least 30% of the revenue. In this post I will explain you how the numbers work. Read the full...

Ukrainian Festival East Village

Ukrainian Festival East Village

Every year we have Ukrainian Festival in Manhattan (East Village). It is the biggest Ukrainian event and Ukrainian immigrant tradition. This year it was the 43rd year were we have the event. And this year, I was part of the festival. I did volunteer for two...

Abandonment Cart Direct Mail Marketing Strategy

Abandonment Cart Direct Mail Marketing Strategy

Imagine that one of your online store visitors started the checkout process and left his(her) cart before purchasing. Let’s say, that your average order in store is $50, and this person left the cart with the total value of $250. What will you do? Read more...